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    • 2019 NZDM Awards Winners
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Yellow Number One Campaign

Awards: RSVP Craft Best Copy Winner

Entrant: AIM Proximity

Nominee: Yellow Pages Group™

Entrant Credits: Matthew Pickering, Nicole Pinny, Dave King, Tony Clewett, Paul Pritchard, Jackie Steptoe, Jo Tacon, Toni Christian

Entry Rationale:

Yellow Pages’ sales team sells space in the Yellow Book and website. They were finding it increasingly difficult to convince New Zealand businesses to advertise in Yellow, and had themselves begin doubting the irrefutable proof that Yellow actually works.

As Yellow entered a new sales period with increased prices across their products, the task was to launch an internal campaign that would reinvigorate the sales teams and empower them to confidently enter conversations with their advertisers around the value that Yellow offers.

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