As the official Olympics broadcaster, TVNZ had an opportunity to drive ratings, revenue and brand awareness for their business during the Beijing Olympics.
TVNZ is moving swiftly to position itself on other platforms to ensure it secures the future of its business beyond traditional free-to-air (FTA) platforms. TVNZ recognised the need to leverage the Olympics to offer Kiwis a superior online experience during the event.
But TVNZ is seen as a broadcaster, not an online content provider, and was not an established destination in New Zealanders’ online repertoire. The Stuff and NZ Herald websites attract the majority of those seeking news and sports content online.
To meet this challenge, TVNZ developed a first-of-its-kind ‘real-time’ online campaign to drive traffic to tvnz.co.nz, to make it the most visited website during the Olympics. By capturing all the action of the Olympics as it happened via its online campaign, TVNZ far exceeded its objectives.