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  • Home
  • The Awards
  • What it’s all about
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    • 2019 NZDM Awards Winners
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The Nestle Good Times CRM Programme

Awards: RSVP Craft Best Data Strategy Winner

Entrant: Ogilvy

Nominee: Nestle New Zealand

Entrant Credits: Paul Hickey, Roberto Garrido, Jo Walsh, Andrew Segar, Christine Segar, Melissa Blackmore

Entry Rationale:

The data strategy lets Nestlé prioritise and send expensive Good Times DM packs to the most engaged 40,000 customers from a database of over 160,000.  Keeping customers engaged in a two-way conversation around Nestlé’s products, samples, recipes and offers, lets them influence loyal behaviour over time.  In short, the more a customer engages with them, the more Nestlé will engage with them.

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