OpenCall 07

Awards: RSVP Craft Best Integration of Media Channels Winner

Entrant: AIM Proximity

Nominee: New Zealand Post

Entrant Credits: Mike Gwyther, Phil Gordine, Brett Hoskin, Kylie Patterson, Anne-Kathrin Kretzschmann, Aaron White, Rob Bakker, Stephen Horner

Entry Rationale:

Task: Leverage New Zealand Post’s sponsorship of the Auckland Theatre Company.

This was a New Zealand first. An online ‘open call’. Aspiring young actors would compete to be 1 or 10, starring in an ATC production of Shrew’d . A dream role.

It was ‘Theatre Idol’ for the web generation