New Zealand’s biggest grocery reward programme has transformed itself from a tired, stagnant, one-size-fits-all discount card into a refreshed, modernised and multi-faceted rewards programme that is engaging customers more deeply than ever before.
It is no longer about grabbing a quick discount at the checkout – customers are now deeply engaged with Onecard points and earned 46% more rewards in 2009 vs 2008. Not only that, Onecard is now adding genuine value to the customer experience via a set of leading edge data-driven personalised email communications that really help them “shop smarter”.
Collecting email addresses is crucial because results to date show each opted in customer can be expected to spend, on average, an extra $146 per year. To that end, the Onecard team have enrolled an extra 150,000 precious email addresses over the last year, boosting the digitally engaged customer base to 316,598.