Onecard mySpecials promotes a broad range of supermarket specials to customers in a way that is easily digestible to individuals. This can only be achieved cost-effectively through using digital media. The programme communicates over 25 times more products than traditional print catalogues can, but ensures each customer only gets a small easy-to-digest list of product offers that are uniquely relevant to them. Furthermore, while individual product savings are promoted (which is all traditional print catalogues can do), both the cost of a total shopping list (basket) and the total savings a customer is able to
Make through shopping at their local Countdown, Woolworths or Foodtown supermarket are identified and promoted.
While promotion through email focuses on a small, highly relevant set of products, multiple search methods have been made available on the web to enable customers to create, manage, print and save totally customised shopping lists, drawing on the full range of products on promotion.