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Menu
  • Home
  • The Awards
  • What it’s all about
  • Our Judges
  • Sponsors
  • Winners Gallery
    • 2019 NZDM Awards Winners
    • 2018 NZDM Award Winners
    • 2017 NZDM Award Winners
    • 2016 NZDM Award Winners
    • 2015 NZDM Award Winners
    • 2014 NZDM Award Winners
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Not Just an Annoying Pit Stop

Awards: Industry Bronze - Communications/Utilities

Entrant: Chemistry Interaction

Nominee: Caltex (Z Energy)

Entrant Credits: Patrick Murphy, Susan Young, Sarah Hart, Bronwyn Retief, Paolo Alinea, Trudy Holland, Ben Chandler, Joseph Silk, Marija Ewan

Nominee Credits: Vanessa Hurt, Genevieve Sparrow

Entry Rationale:

In New Zealand, fuel is an incredibly competitive and price driven category. Consumers are heavily influenced by fuel discounts, and a large number of retailers now offer cents per litre discounts. This means that consumers do not remain loyal to one fuel brand and can easily be swayed by any number of factors - price, convenience, accessibility and service.

 

In this highly competitive fuel category in New Zealand, Caltex is one of two fuel partners in the AA Smartfuel programme, offering consumers fuel discounts for shopping at participating retail outlets. All communications with cardholders are managed via the programme, which means Caltex does not have a direct relationship with them.

 

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