Microsoft faced up to the challenge of marketing Windows Server 2008 to a highly cynical audience on a less than substantial budget, and won. Their success was achieved by truly getting alongside their target and understanding what makes them tick, smile, and talk.
The solution to the problem was a world first where the everyday kind of virus was turned into an advertising message (yes the biological type).
The results reveal just how much of a big heart this little campaign had:
* YOY sales growth of 70% for Microsoft’s Security portfolio
* A campaign ROI of 391%
* Lead generation that over-delivered on objectives by 254%