This campaign has truly cracked the direct marketing formula, bringing together smart strategies and tactics that delivered results well beyond expectations, at an incredibly competitive and ‘noisy’ time of year.
All this resulted in a campaign that, overall, delivered a massive 80% over target result for $ sales. Not only did it bring the dollars in the door, it also stimulated more customers to shop more often and spend more each time. This campaign has gone on giving as these activated customers continued to enjoy the benefits of using their Q Card well beyond the Christmas campaign.
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