The Colour 1000 Press launch event, based on the fictitious state of Fujikistan, was a roaring success, with an over-subscription of attendees. The DM piece helped generate more sales of the Colour 1000 Press than the rest of Asia Pacific combined, delivering on the unit targets by 187% and generating over $5M of incremental revenue above plan.
Republik couriered a combination-locked briefcase containing a personalised letter requesting help to replenish dwindling currency stocks, a personalised licence to print the currency of Fujikistan, a personalised invitation to the launch event and meet with the Governor, bundles of highly detailed and serialised Fujikistan currency, plus a personalised 36-page brochure about Fujikistan and its history.
Using Fujikistanian imagery, the brochure showcased the printer’s capabilities. Each page used unique paper stock to highlight the press’s capabilities. To receive the code for their combination locks and RSVP to the event, recipients logged into a personal URL.