Operating within the Foodstuffs business, New World has 137 supermarkets conveniently located around New Zealand. They offer the best quality products, excellent service and value for money.
However, Kiwi grocery shoppers are highly promiscuous.
As a result, loyalty is growing in importance in supermarket shopping and the rise of big data has led to retailers seeking to own their data so they can both understand shoppers better; connecting with them relevantly on a one-to-one basis is now a commercial imperative.
Over the past three years, New World realised the creation of successful loyalty programmes and constantly optimised direct communications based on customer insights would be critical to success.
To be successful they’ve developed four major projects, focused on a commitment to customer-centric DM experience:
Commitment to customer centricity is evident. Each direct contact with the customers is carefully crafted for them, and their New World experience.
New World grew their Direct Marketing Team in 2014-2015 with key appointments across data analysis, communications and marketing services – all geared up to deliver a new level of customer experience.
The success of a one-to-one approach is evident: