• Home
  • The Awards
  • What it’s all about
  • Our Judges
  • Sponsors
  • Winners Gallery
    • 2019 NZDM Awards Winners
    • 2018 NZDM Award Winners
    • 2017 NZDM Award Winners
    • 2016 NZDM Award Winners
    • 2015 NZDM Award Winners
    • 2014 NZDM Award Winners
    • 2013 NZDM Award Winners
    • 2012 NZDM Award Winners
    • 2011 NZDM Award Winners
    • 2010 NZDM Award Winners
    • 2009 NZDM Award Winners
    • 2008 NZDM Award Winners
Menu
  • Home
  • The Awards
  • What it’s all about
  • Our Judges
  • Sponsors
  • Winners Gallery
    • 2019 NZDM Awards Winners
    • 2018 NZDM Award Winners
    • 2017 NZDM Award Winners
    • 2016 NZDM Award Winners
    • 2015 NZDM Award Winners
    • 2014 NZDM Award Winners
    • 2013 NZDM Award Winners
    • 2012 NZDM Award Winners
    • 2011 NZDM Award Winners
    • 2010 NZDM Award Winners
    • 2009 NZDM Award Winners
    • 2008 NZDM Award Winners

Fold Campaign

Awards: RSVP Craft Best Content Integration Winner

Entrant: Colenso BBDO/AIM Proximity

Nominee: Vodafone New Zealand

Entrant Credits: Mick Stalker, Sarah Longworth, Dave King, Nick Worthington, Brent Smart, Jenny Wildner, Liz Adams, Sarndra Bell, Adam Good, James Hurman, Craig Whitehead, Craig Pethybridge, Louisa Norton, Janelle Robbins, Hilary Dobson

Entry Rationale:

The challenge was to strengthen Vodafone’s innovation credentials in the minds of New Zealand consumers.  The strategy was simple – don’t talk tech, just get people to understand you can do cooler stuff with your mobile if you’re with Vodafone.  The resulting ‘Fold’ campaign was developed and the ‘folding’ creative device allowed a simple and engaging conversation to take place with consumers across a truly integrated campaign

Copyright © 2019 Marketing Association

  • CONTACT US