“Fast Pass” is a campaign that speeds up people’s social scene and offers them a taste of what’s it’s like to experience speed.

Single minded proposition.
A faster network that offers more to young people.

Target audience. 18 – 25, male and female.

Telecom is the coolest network to be on because I can do things faster and reap
benefits that aren’t offered by the competition.

Feel.
It makes me feel important, cool and up to date with the Auckland social scene.

Do.
Convert to the Telecom network, and become apart of the Fast Pass community.