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  • Home
  • The Awards
  • What it’s all about
  • Our Judges
  • Sponsors
  • Winners Gallery
    • 2019 NZDM Awards Winners
    • 2018 NZDM Award Winners
    • 2017 NZDM Award Winners
    • 2016 NZDM Award Winners
    • 2015 NZDM Award Winners
    • 2014 NZDM Award Winners
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Customer Spend Patterns

Awards: Nexus Customer and Market Insight Gold

Entrant: Progressive Enterprises

Nominee: Proximity iD

Entrant Credits: Geoff Cooper, Dave Mansfield, Sandy Lee, Nikki Gearing

Nominee Credits: Bridget Lamont, Elizabeth Higgs

Entry Rationale:

The current economic climate has placed growing pressure on household disposable income.  This project leveraged the data contained in the Onecard database to provide Progressive with an understanding of how basket-level changes made by customers were impacting sales positively and negatively.

Through an innovative use of micro-economic techniques and modelling, this project was able to accurately identify eight distinct purchasing strategies and how combinations of these were employed to impact Progressive’s total sales. The approach enabled these impacts to be viewed from a number of perspectives: by store, by region, by category and by any combination of these. Through understanding these differences, more tailored responses became possible.

It shows how investment in a loyalty programme to capture customer data can provide deep insight to support business decision-making.

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