BNZ’s mission is to help New Zealanders be good with money so they can do great things. To deliver on this, BNZ investigated how they could help sectors of the community be more financially savvy.
Scam Savvy Week was formed from the insight that New Zealanders lost $33m in 2018 to online scams and that 72% of New Zealanders had been the target of an online scam. New Zealanders were feeling vulnerable and threatened.
BNZ identified they could have a key role in improving the financial wellness of New Zealanders by helping them feel safer in the digital space.
The audience was broad – elderly generations unfairly targeted, and surprisingly, the generation most at risk are Millennials as they store so much sensitive information online.
The task was to increase their digital literacy so they could protect themselves from scams and take control of their digital footprint.
Scam Savvy Week 2019 helped more than 55,126 New Zealanders learn how to be safer online. BNZ staff headed out into communities to help raise awareness and arm kiwis with ‘Scam Savvy Squad’ tools to help them stay safer online.
3578 BNZ staff engaged with the community through educational digital tools and interactive activations.
Scam Savvy Week drove relevancy and awareness of online scams, but also armed New Zealanders with the knowledge they needed to protect themselves. It achieved unprecedented success – smashing it’s primary objective by reaching over double the amount New Zealanders from the year prior and increasing important brand metrics along the way.