Kupu is a Spark-sponsored app that uses the camera in your smartphone to instantly translate objects into Te Reo Māori. Powered by Google technology and knowledge from the Te Aka Māori Dictionary, Kupu provides a new way to experience the language through discovery of the environment around you.
While Te Reo Māori has steadily seen an increase in a number of revitalisation efforts across the nation — especially in recent years — actual Te Reo learning opportunities remain limited and sometimes inaccessible.
So, for Te Wiki o Te Reo Māori (Māori Language Week) 2018, Spark wanted to do something truly useful to help. Being both a Kiwi company and a technology leader in Kiwi communities, Spark found itself in a unique position to do something great for all Kiwis by supporting the revitalisation efforts using its tech credentials.
To deliver a cutting-edge learning experience, Spark partnered with Te Aka Māori Dictionary and Google to launch Kupu: an app designed to support the revitalisation of Te Reo Māori by packaging bite-sized language learning into an interactive and fun mobile experience.
The proposition was deceptively simple: take a photo, learn a language. The goal was equally as simple: encourage Kiwis to download Kupu and explore the world around them with it.
By the end Te Wiki o Te Reo Māori 2018, Kupu and Spark had successfully placed a powerful Te Reo learning tool in the pockets of more than 115,000 Kiwis. Ka pai.