The NZ Direct Marketing Awards recognise clients, agencies, consultancies and suppliers who have exhibited excellence in data-driven direct marketing projects and campaigns, connected with customers on an individual basis, and generated outstanding business results.
In-line with international award shows, the Industry Sector Awards bring a whole new meaning to competition. Whether your campaign falls under not-for-profit, retail or B2B you can be sure that you’ll be judged alongside competitors in your industry sector. It’s a win-win for all.
Industry sectors include:
Programmes or campaigns funded by manufacturers to promote FMCG to consumers, such as foodstuffs, tobacco, wine, spirits, pet foods, healthcare and confectionery.
Programmes or campaigns to market government and educational programmes, including
education and health, state owned enterprises (excluding utilities who should be
included in utilities).
Healthcare & Wellness
For B2B or B2C products and services campaigns that promote healthcare and wellbeing. This could include OTC products, pharmaceuticals, medical supplies to hospital, opticians, gyms, nutrition, health clubs/spas natural products and services.
Programmes or campaigns generated by a not-for-profit organisation, such as
charitable foundations, cultural institutions, trade associations or political/advocacy
groups. Includes fundraising, public health and safety, public service and social
action educational programs. Excludes government marketing.
Sponsored by Orangebox
Retail & E-commerce
Programmes or campaigns created by retail or e-commerce establishments or enterprises to generate traffic, enquiries, sales or loyalty, or to enhance employee relations. Includes businesses such as department stores, specialty shops, equipment
dealers, auto parts stores (but not auto dealerships), restaurants, catalogue and mail order companies. Includes online and TV shopping enterprises.
Sponsored by Laybuy
Travel, Leisure & Tourism
Programmes or campaigns to generate enquiries, sales or traffic for marketers of
travel and transportation services (e.g. airlines, hotels, car rental firms, mass
transit systems, tourism boards), cultural & tourist attractions, sports/entertainment venues,
leisure activities (e.g. gyms, water parks, theme parks, zoos) and entertainment media
(e.g. magazines, newspapers, books, TV channels and programmes). Includes retail and
online travel agencies and services.
Other – B2B
For business campaigns or programmes not covered by the other categories.
Other – B2C
For consumer campaigns or programmes not covered by the other categories.
To better represent the multi-channel environment we operate in. You will only be rated against other entries in the channel.
Channel categories include:
Best Loyalty Programme
A series of communications to a maintained database, designed to develop and recognise a marketing relationship. Entries must clearly identify the enhanced status of the relationship and should preferably show the communication series over the last year or longer.
Campaign based website which has proven to for example convert, data capture or in some other way drive a response.
Best use of multiple channels for CRM. Your campaign must be a mix of at least two channels.
For campaigns that provide innovative customer experiences utilising some magic along the way. Smart use of data, technology, customer design principles, customer touchpoints, journey mapping.
Best direct mail activity to business or consumer.
Direct Response (any media)
Use of direct response methodology to drive a directly data-driven measured result, e.g. to specific URLs, phone numbers or other measurable activation media. Includes TV, online media, press, radio, paid search, etc.
Best use of email campaigns or email to drive a response. Could be an individual email or a programme/multi touch campaign.
Best use of mobile technology as a key element in a
business or consumer campaign for any product or service e.g. wearables, app or service, gps, beacons, live and location based marketing, location or proximity communication, messaging (including SMS, MMS, app-push or other mobile/app based messaging technology such as Whatsapp, mobile video, branded content or mobile TV ad execution, a campaign on or through any mobile platform or device.
Purpose Driven Marketing
Media & Digital
The Craft Awards celebrate the ‘art’ of the individual elements within response marketing campaigns, recognising the skills, talent and creativity of the people who made the work happen. The NZ Direct Marketing Awards stand for effectiveness and response, so to be in the running for a Craft Award, you must also be an entrant in the Industry Sector and/or Channel Awards.
Craft categories include:
Excellence in Art
An idea that has been elevated by the visual treatment, where aesthetics create impact, set a mood, or make the communication more compelling and engaging to an audience. In any medium, whether it’s long form video content, web design, or dimensional direct mail.
Sponsored by PageProof
Excellence in Copywriting
A concept or campaign that has been elevated by the language used. It brings to life a brand’s tone of voice, draws you into a story, or engages and connects with an audience in a fresh way, whatever the medium.
Sponsored by Words for Breakfast
Excellence in Creative
Outstanding creative thinking that delivered outstanding results. Work should be relevant, unexpected and brave. Above all it should make you think: ‘I wish I’d done it’.
Recognising ground-breaking innovation that demonstrates a new approach to a marketing campaign and delivers measurable results. Entries can cover any technology or channel.
Excellence in Data Strategy
Excellence in Personalisation
Excellence in Strategy
The best example of strategic planning as applied to a response-driven campaign, utilising any channel or media. This award recognises a brilliant strategy that has driven a significant impact on the company’s bottom line or in other forms of response.
The Nexus Awards recognise excellence in creating the foundations on which measurable campaigns are based: strategic vision, innovation, customer and market insight, response-driven marketing tools and techniques, plus products or services that make the use of interactive one-to-one communication quicker, easier, or more insightful.
Nexus Awards categories include:
CRM & Data Management
Acknowledging exceptional solutions for managing customer and/or prospect data and
information, including methods of collection, storage, cleansing, authentication and
integration. This could either be campaign-specific, a single-customer view enabling
one-off or multiple campaigns, using single or multiple channel strategies or increased
Sponsored by Contacts Plus
Customer & Market Insight
Excellent use of data-mining, statistical analysis or research techniques to gain significant customer insights that drive business value. Entrants need to demonstrate how the knowledge gained enabled the incremental impact of marketing to be measured and
performance gaps to be diagnosed.
Sponsored by TRA
Acknowledging new or bespoke ideas, technologies, products, services or processes that have positively affected the outcome of a marketing initiative.
Marketing Products & Services
Recognising commercially viable solutions, systems and/or processes that make marketing activities/ programmes simpler or more effective, either for your own or a client company. Entrants should clearly outline how the implementation of the new product or service had a positive impact on marketing activities.
Media and/or Channel Utilisation
Recognising marketing success that can be directly attributed to the method of communication delivery. This includes innovative use of existing and/or emerging media, interactive engagement or the integration of media/channels.
Sponsored by TRA
Production & Fulfilment
Rewarding excellence in campaign production and fulfilment capability via any
medium. This includes campaign elements such as personalisation, logistics,
storage and delivery.
The Special Awards are about recognising organisations and individuals who are doing amazing things in the direct marketing space.
Special Awards categories include:
The Mary Robbins Direct Marketer of the Year Award
Recognises individuals who have celebrated, advocated, or otherwise advanced the use of direct marketing within their organisation and/or wider industry, with an emphasis on achievements in the past 12 months.
The Keith Norris Direct Marketing Organisation of the Year Award
The Grand Prix Award represents the very best on offer from this year’s Industry
and Channel Gold Award recipients. A panel of industry experts will decide which
campaign has risen to the top as the most exceptional example of individual brilliance
in direct marketing campaigns.
Sponsored by Loyalty NZ
Nexus Supreme Award
The Nexus Supreme Award represents the very best on offer from this year’s Nexus Gold Award recipients. A panel of industry experts will decide which campaign has risen to the top as the most exceptional example of individual brilliance in the engine room and interactive marketing.