The Advintage Advantage
The Advintage Advantage
Nexus Marketing Products and Services Gold, Nexus Production and Fulfillment Bronze
Entrant Credits
Sonia Couch, Denis Zhitenev, Jeff Mann
Nominee Credits
Anna Astin, John MacPherson
Entry Rationale

Advintage is a wine retailer and as an ecommerce pioneer has been at the vanguard of online wine retailing in New Zealand. But the market was changing and Advintage saw an opportunity to revolutionise its existing marketing and sales processing platform and develop an integrated solution.

The goal was to develop a unique marketing and fulfilment technology solution that would enable promotions to be quickly taken to market and to have larger sales volumes processed and fulfilled without increasing current staffing.

Jericho delivered a state-of-the-art ecommerce website backed by a powerful content management system and providing seamless real time integration with its email engine and Advintage’s accounting and fulfilment platform.

This means that within a matter of minutes Advintage can prepare, test and send a high design-value email campaign with personalised and dynamically generated content fully integrated to an ecommerce engine to a large, but targeted, audience base.

The new high powered digital independence provides Advintage with a faster route to market, while the integration of the accounting and logistical operations enables staff to process and physically dispatch previously unthinkable volumes in a given trading day.

The implementation of the system has seen the company able to dispatch some 40 percent more cases of wine per day and unique visitor numbers to the company website have increased 20 percent. Average page views are up 67 percent and bounce rates have fallen 19 percent.