Launched in 1996, Loyalty New Zealand is New Zealand's expert on customer loyalty. We specialise in the clever use of big data to help Kiwi businesses know more about what their customers want from them, and how they can best deliver it.

Best know for the Fly Buys loyalty programme, Loyalty NZ has 21 years of longitudinal consumer behaviour data, and pairs this with a wealth of other data sources through analytics brand Lab360.  We've got a team of more than 90 across our Auckland and Wellington offices, plus a customer service centre for Fly Buys members. Backing up the Loyalty New Zealand team are our major shareholders: New World (Foodstuffs), State (IAG), BNZ and Z Energy.

Loyalty NZ is excited to partner with the Marketing Association to recognise the very best in direct marketing and data insights.


Category Sponsor: Customer & Marketing Insight

Category Sponsor: Innovation

Category Sponsor: Direct Marketer of the Year

Category Sponsor: Grand Prix Award




Orangebox is a market leader in data driven direct marketing communications and end-to-end campaign management. As specialists in producing highly creative DM campaigns with complex variable data and dynamic content, combined with superior digital print solutions, our capabilities are second to none. Our extensive services also include mail processing, hand processing and fulfilment along with email and web solutions.

We also are proud to have an amazing team who are a creative bunch of thinkers and doers – we love to think outside the box and our ethos is to say ‘yes’ to our clients and deliver their campaigns on time, on budget, every time.


Category Sponsor: Not-for-Profit

Category Sponsor: The Keith Norris Direct Marketing Organisation of the Year

Category Sponsor: Purpose Driven Marketing  



Our Story

123RF is a royalty-free digital media library that offers a wide variety of budget-friendly 

commercial and editorial images, video footage, audio clips, logo designs and illustrations. Bootstrapped since 2005, 123RF now ranks as one of the world’s largest digital stock agency.  

Category Sponsor: Excellence in Creative  


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Category Sponsor: CRM & Data Management 


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As New Zealand’s favourite loyalty programme, Fly Buys is thrilled to support New Zealand’s marketers through partnership with the Marketing Association, promoting and excellence and innovation in the industry.

Fly Buys has approximately 2.5 million active members earning points, and every month more than 1.3 million unique Fly Buys members swipe their card or mobile app at a Fly Buys participant business. There are approximately 1,500 locations where you can earn Fly Buys points in New Zealand, including Liquorland, New World, Z Energy, State Insurance, Noel Leeming and BNZ.

At Fly Buys, “We love to Give”. Our members receive over 800,000 rewards every year, and hundreds of thousands of members are receiving discounts on fuel and groceries through Fly Buys Pumped at Z and New World Clubcard.

 Category Sponsor: Marketing Products & Services

 Category Sponsor: Strategic Vision 


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GrownUps is NZ's largest online lifestyle magazine, social club & brain training hub, primarily for the active 50+ demographic.  Live for over 11 years, GrownUps offers 9000+ articles & information around Travel, Health, Life, Recipes, Gardening, you name it - all with the view to inspiring people to live life now and ensure you make the most of every day.

Over 150,000 members enjoy lively discussions, meeting new Friends, playing daily games & puzzles, entering competitions and also live chat.  150,000+ unique visitors view the site each month, looking for great products, offers and ideas as to how to ensure that 50 is only halfway!

Category Sponsor: Travel, Leisure & Tourism

Category Sponsor: Financial Services



Mosh lives and breathes social media. Its mission is to rid the world of irrelevant content and advertising. In its 10th year now, Mosh has a team of strategists, designers, writers, and marketing technicians offering world-class social media marketing for brands with vision – producing content your customers want to see.

Category Sponsor: Social Media & Digital  




PageProof delights marketing teams and creative design teams globally by letting them gather feedback on work (artwork, presentations, video, audio, websites, EDMs, HTML ads...even 3D content!) where comments are placed with a red pen directly on the file – all in real time. They receive a single to-do list of changes, or an approval, saving precious time and money for everyone involved in the sign-off process. 

"We spend half the time we used to, and have twice the output as our team did one year ago” – Allergy Research Group

Say goodbye to chaotic email feedback, phone calls and illegible scribbles on print outs – PageProof brings efficiency, clarity and accountability to organizations in all industries proving why it's the number 1 rated online proofing platform on G2 Crowd.

PageProof is so simple and effective that 20 minutes is all you need to grasp the scope of its unique features and benefits. You can book a demo here. 

Category Sponsor: Excellence in Art Direction 

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As consumers become more sophisticated in their digital engagement with brands, organisations need to adopt advanced tools and data-driven strategies to succeed in this increasingly competitive landscape. 

Qrious offers data, analytics and customer engagement solutions to unlock insight and deliver experiences that customers love. We’re passionate about leveraging the power data to enable New Zealand organisations to succeed in a digital world. To find out more visit

Category Sponsor: Excellence in Data Strategy



TRA is an insight agency. We use intelligent analysis to put people at the heart of the organisations we work with. Insight at TRA is informed by the passion and skills of our team, making extensive use of research, data analytics, information design, strategy and culture to identify opportunities for businesses to grow. The distinguishing feature of our work is our knowledge of human behaviour. Our approaches are diverse, but fundamentally we understand, on an empathic and intellectual level, how brands fit into people’s lives and how this can drive growth for our clients. Find out more at

Category Sponsor: Customer Experience


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Truth is a loyalty consultancy firm specialising in loyalty programme development, CRM & Customer Centricity.

Truth has proudly delivered loyalty programmes and customer centricity strategies for organisations and their brands.  Our international footprint for consultancy services and conference speaking span the USA, New Zealand, Europe, Ghana, Kenya, Hong Kong Indonesia, Mauritius and Malaysia.

Truth Customer Academy New Zealand, is where we share our expertise and learnings in the fields of loyalty, customer centricity and CRM.

Our 6-week online course, is aimed at CRM and loyalty managers, advertising agency strategists, marketing teams, loyalty service providers and students studying marketing.

We incorporate compelling global loyalty case studies to bring to life strategies and theories enabling course participants to simplify the relatively complex world of loyalty and CRM.

Our mission is to provide participants with valuable insights and the best loyalty education and insights available today. 


Category Sponsor: Best Loyalty Programme 

Category Sponsor: CRM Multi Channel


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Writers who understand the strategy behind the words? That’s where your life gets easier.

We’re an agency, but without the pricey retainers, juniors padding their books, or delays while your copywriter takes a holiday – just people who can take your brief and get it right straight away. 

Working together, our team can cover everything from ad copy to readable, shareable blogs. That’s because we can write, of course, but first we do the thinking – about what stories to tell, what tone to take and what arguments to make.

It’s part of why we’ve grown from a cute little one-woman-band into one of Auckland’s most trusted copywriting agencies. To find out more visit

Category Sponsor: Excellence in Copywriting 

Category Sponsor: Email Marketing


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Laithwaite’s Wine helps thousands of New Zealand wine enthusiasts gain access to top quality, character-filled wines, direct from the vineyard at an impressively low price for the quality. Enjoy a wide range of handcrafted wines from around the world, all delivered direct to your door – no heavy lifting required! Plus all wines are covered by a 100% Money Back Guarantee so you can shop with confidence. If you love wine, you’ll love Laithwaite’s Wines. It’s the easy way to enjoy better wine.

Category Sponsor: Retail & E-commerce


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The world’s original Karakuchi(“super dry”) beer, Asahi’s smooth, dry and light-bodied taste has propelled it to be Japan’s #1 beer and made it a favourite worldwide and here in NZ.

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Somersby Apple Cider is a refreshing, easy drinking Cider made from fermented apple juice. Its uniquely juicy apple taste makes it a tasty and natural choice for relaxed moments with your friends. For best taste, serve over ice. 


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