Something’s brewing. Bring your special chemistry to the NZDM Awards 2017.

The call for entries for the 2017 NZDM Awards is now open. The NZDM Awards have since 1986, recognised excellence in Direct Marketing, celebrating insight-driven marketing campaigns that connect with customers on an individual basis through a multitude of channels to generate outstanding results.

Competition is high to win one of the sought-after NZDM Awards trophies, with more than 260 entries received for the 2016 NZDM Awards.

The Marketing Association CEO Tony Mitchell says “this year’s theme recognises that successful direct marketing campaigns are like chemistry. To conjure up a powerful potion that accelerates your results, you need the right elements of data and strategy mixed in with a substance of creativity. If you believe your campaign has that special chemistry, then this is the time to have it recognised by your peers at the NZDM Awards 2017. This year to make the process easier to enter and for judges to judge, the entries will be received via our new online entry process, we hope everyone enjoys this new system.

I would also like to welcome and thank new sponsors GrownUps, Energise, Fly Buys, Lab360, Loyalty NZ and Qrious, as without their support these awards would not be possible.”

Gold, Silver and Bronze winners are awarded across 38 categories in Industry, Channel, Nexus, Craft and Special Awards. Categories include FMCG, Financial Services, Mobile Marketing, Social Media & Viral, Excellence in Strategy, Best Loyalty Programme, Excellence in Art Direction, Travel & Leisure, and many more. Category descriptions, useful guidelines on what the judges expect to see in a well-crafted entry and information on how to enter are available at

Entries for the NZDM Awards close at 5pm on 13 October. An extended ‘late entries’ deadline of 5pm on 20 October is available (at an additional nominal fee). Judging will take place throughout November and December with finalists being announced before the end of November.

The NZ Direct Marketing Awards Night, held on 1 March 2018 at The Langham, Auckland, attracts close to 600 marketers and creatives for a true celebration of excellence, innovation and best practice in marketing.


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