Industry & Channel Award Finalists - RSVP
| Campaign Name | Entrant | Nominee |
| A Great Big Warm Welcome | Rapp Tribal DDB | Telecom New Zealand |
| ACC's Practice - Driving Teen's First Step on a Safer Journey | DraftFCB | ACC and NZTA
|
| ANZ Home Loans Acquisition Campaign 2012 | ANZ | |
| BlueBiz Rewards Customer Acquisition Campaign | Federation | Warehouse Stationery |
| BMW M5 - The Devil Inside | Twenty | BMW Group New Zealand |
| BMW: Conquesting for Pole Position | Twenty | BMW Group New Zealand |
| BNZ Dark Horse Whip | justONE | Bank of New Zealand |
| Bonus Bonds Brand Re-Launch - 'Conga' | DraftFCB | ANZ
|
| Donation Glasses | Colenso BBDO/
Proximity New Zealand
| Mars New Zealand |
| Experiencing Countdown Online | Affinity ID | Progressive Enterprises |
| EziBuy TV | moorerainger | EziBuy |
| Farmers Club - Unleashing Loyalty | justONE | Farmers Trading Company |
| Farmers Club's Biggest Day | justONE | Farmers Trading Company |
| Farmlands and Ballance - A Better Combination | justONE | Farmlands Trading Society |
| Fly Buys Christmas Campaign 2011 | Loyalty New Zealand | |
| Fly Buys Dream Machine Online Campaign | TOUCH/CAST | Loyalty New Zealand |
| FMG Tractor Fire Campaign | Saatchi & Saatchi | FMG |
| From Party to Legend in 12 Months | justONE | Farmlands Trading Society |
| From Shell to Z - The Local Journey | Loyalty New Zealand | Z Energy |
| HomeiQ Rock and Puppet | DraftFCB | Genesis Energy |
| If the Shoe Fits - Supercharging New Season ROI | justONE | Ziera Shoes |
| Maximising Subscriber Retention | justONE | ACP Media |
| MediaWorks The Block NZ Integration/plukTM | Foxtrot Media | |
| Mercury Energy Three Year Fixed | justONE | Mercury Energy |
| National Jandal Day Appeal | Chemistry Group | State Insurance |
| New World In-Store Christmas Event | Loyalty New Zealand | Foodstuffs New Zealand |
| New World Wine Sale Programme | Loyalty New Zealand | Foodstuffs New Zealand |
| PAK'nSAVE - 'Meet the Meat of Your Dreams' | DraftFCB | Foodstuffs New Zealand |
| Pizza Roulette | Barnes, Catmur & Friends | Hell Pizza |
| Q Card - An Apple a Day… | Federation | Fisher & Paykel Finance |
| Rapp Tribal Christmas Card | Rapp Tribal DDB | |
| Rebooting Farmers Digital | .99 | Farmers Trading Company |
| Re-engineering Onboarding | justONE | Bank of New Zealand |
| SPCA Auckland Roof Appeal | Shirtcliffe & Co | SPCA Auckland |
| Spreading the Word About Lymphoma | .99 | Leukaemia & Blood Cancer New Zealand
|
| State Customer Engagement Email Programme | Chemistry Group | State Insurance |
| SUBCARD: Providing the Retail Edge | justONE | Subway Restaurants |
| SUBCARD: The Ultimate in Sustained Success | justONE | Subway Restaurants |
| SUBCARD: Using Email to Keep it Fresh | justONE | Subway Restaurants |
| SUBWAY. Putting its Store in Customers' Pockets | justONE | Subway Restaurants |
| TAB Induction/Activation Programme | Skinny Marketing | New Zealand Racing Board |
| The Block NZ Fan Zone | MediaWorks Interactive | |
| The Chosen One | Barnes, Catmur & Friends | Boundary Road Brewery |
| The Easy As Guide to a Distinctive DIY Experience | DraftFCB | Mitre 10 Group (NZ) |
| The Search for NZ's Most Inspiring Teacher | Federation | Warehouse Stationery |
| The Ultimate Food Experience by Fisher & Paykel | Fisher & Paykel Appliances | |
| The Wine is Over | Colenso BBDO/
Proximity New Zealand
| DB Breweries |
| Toyota 86 Hijack | AIM Proximity | Toyota New Zealand |
| V Motion Project | Colenso BBDO/
Proximity New Zealand | Frucor Beverages |
| Vodafone Fixed-Line and Broadband Customer Engagement Programme | Affinity ID | Vodafone New Zealand |
| Westpac Chopper Appeal | .99 | Westpac |
| Win a Trip to Space | DraftFCB | Vodafone New Zealand |
| Yellow Toolbox | Rapp Tribal DDB | Yellow |
Nexus Award Finalists
| Campaign Name | Entrant | Nominee |
|---|
| ANZ Simplification Programme - Customer Transition Communications | ANZ |
|
| ANZ Simplification Programme - National Bank Brand Change Direct Communications | ANZ
| |
| ANZ Simplification Programme -Guiding Customers Through Massive Change | ANZ | |
| Auckland Transport Sober Driver Sorted Campaign | Auckland Transport | |
| BMW: Conquesting for Pole Position | Twenty | BMW Group New Zealand |
| Donation Glasses | Colenso BBDO/
Proximity New Zealand
| Mars New Zealand |
| Experiencing Countdown Online | Affinity ID | Progressive Enterprises |
| Farmers Club's Biggest Day | justONE | Farmers Trading Company |
| Fly Buys Flats | Loyalty New Zealand | |
| Home Loan Retention and Cross Sell Campaign | Bank of New Zealand | |
| If the Shoe Fits - A Multi-Dimensional Platform of Actionable Insights | justONE | Ziera Shoes |
| If the Shoe Fits - The Creation of a Strategic Insights Platform | justONE | Ziera Shoes |
| Kiwi to the Core | DraftFCB | JR Duty Free |
| plukTM - Good Things Come to Those Who plukTM | Foxtrot Media |
| Practice Programme Dashboards | Affinity ID | ACC and NZ Transport Agency |
| The Search for NZ's Most Inspiring Teacher | Federation | Warehouse Stationery |
| Tomorrow Street | DraftFCB | Genesis Energy |
| V Motion Project | Colenso BBDO/
Proximity New Zealand | Frucor Beverages |
Craft Award Finalists - RSVP
| Campaign Name | Entrant | Nominee |
|---|
| ANZ Home Loans Acquisition Campaign 2012 | ANZ | |
| BMW: Conquesting for Pole Position | Twenty | BMW Group New Zealand |
| Donation Glasses | Colenso BBDO/
Proximity New Zealand | Mars New Zealand |
| Experiencing Countdown Online | Affinity ID | Progressive Enterprises |
| If the Shoe Fits - A Data Strategy to Supercharge ROI | justONE | Ziera Shoes |
| New World Wine Sale Programme | Loyalty New Zealand | Foodstuffs New Zealand |
| PAK'nSAVE - 'Meet the Meat of Your Dreams' | DraftFCB | Foodstuffs New Zealand |
| Pizza Roulette | Barnes, Catmur & Friends | Hell Pizza |
| Rapp Tribal Christmas Card | Rapp Tribal DDB | |
| SPCA Auckland Roof Appeal | Shirtcliffe & Co | SPCA Auckland |
| The Chosen One | Barnes, Catmur & Friends | Boundary Road Brewery |
| The Easy As Guide to a Distinctive DIY Experience | DraftFCB | Mitre 10 Group (NZ) |
| The Search for NZ's Most Inspiring Teacher | Federation | Warehouse Stationery |
| The Wine is Over | Colenso BBDO/
Proximity New Zealand | DB Breweries |
| Toyota 86 Hijack | AIM Proximity | Toyota New Zealand |
| V Motion Project | Colenso BBDO/Proximity
New Zealand | Frucor Beverages |
| Win a Trip to Space | DraftFCB | Vodafone New Zealand |
| Yellow Toolbox | Rapp Tribal DDB | Yellow |
Special Awards
Direct Marketer of the Year Award Nominees
Kristen Wilson
Jo Reynolds
The Keith Norris Direct Marketing Organisation of the Year Award Nominees
EziBuy
Farmers Trading Company
State Insurance
New Zealand Post Student Marketer of the Year Finalists
Kim Torrie and Alex Bygrave, - Lost and Found, AUT University
Rachel Enright, Bridie Rose O'Leary and Anna Enright, - It Pays to Remember, The Brandbach/University of Otago