2011 Finalists 

RSVP finalists

Campaign NameEntrantNominee
"A Long Engagement" - Air New Zealand's Airpoints Programme Affinity ID Air New Zealand 
A Loyalty Revolution - Air New Zealand's Everyday Airpoints Takes Off Affinity ID Air New Zealand 
Bay Audiology - A New Beginning Bay Audiology Twenty 
BMW 1 Series M Promotion Twenty BMW Group New Zealand 
BMW Faststart DraftFCB BMW Group New Zealand 
BMW X3 Launch Mailing Twenty BMW Group New Zealand 
Cadbury Snowglobe DDB Group Rapp Tribal NZ 
Cadbury New Zealand 
Countdown Gets Social Countdown 
Ogilvy 
Department of Advertising Standards & Regulations Barnes, Catmur & Friends  
Farmers Club - More to Love justONE Farmers Trading Company 
Farmlands 'Party of the Year' justONE Farmlands Trading Society
FBuShare: Fletcher Building's Global Employee Share Plan Studio Alexander Fletcher Building 
Fish For PrizesJWT Z Energy
Fit to Fly Air New Zealand .99 
Gourmet Cat Personality Test Affinity ID Heinz Watties 
Heineken "Follow the Star" Saatchi & Saatchi
 
Kiwibank Green Ops Ogilvy Kiwibank New Zealand 
Kiwibank Offset Mortgage Ogilvy Kiwibank New Zealand 
Kustom Konnections Acquisition DraftFCB Genesis Energy 
Kustom Konnections Rewards Programme DraftFCB Genesis Energy 
Launching Avigra - More Bang for Your Buck bcg2 Pfizer New Zealand 
Life Pharmacy - "Use it or lose it" Campaign Ogilvy Pharmacy Brands 
Lucky Days DraftFCB Westfield New Zealand 
Maclean Eden Park Session justONE Maclean
Mountain Dew Skate Pinball Colenso BBDO/AIM Proximity Frucor Beverages 
Neighbourhood Muck-in DraftFCB Genesis Energy 
Real Coffee. Made Easy. DraftFCB Cerebos Gregg's 
Re-inventing Long-haul Travel Air New Zealand .99 
Rinnai's HotFlo To Growth PromotionRinnai New Zealand Twenty 
Safety Week: Make Sure a Fall Doesn't Ruin Your 2011 AIM Proximity Accident Compensation Corporation 
Steinlager - We Believe DDB Group Rapp Tribal NZ Lion 
Te Hana. Outshine the Ordinary bcg2 Lion  
The Edge Lost in a Box 2 Delivered by Pizza Hut The Edge  
The Edge Rob the Bank with Instant Kiwi The Edge   
The Flyer - Air New Zealand Retail Air New Zealand .99 
The More the Merrier - Air New Zealand's Airpoints Programme Expansion Affinity ID Air New Zealand 
Top to Bottom - Off Road AIM Proximity Toyota New Zealand 
Waitakere City Council - "Boy Racer" Ogilvy 
Waitakere Council - now Auckland Council 
Warm Up New Zealand: Heat Smart Autumn Marketing Campaign The Energy Efficiency and  Conservation Authority (EECA)  
Welcome the World - Giving a Sponsorship Back to New Zealand DDB Group Rapp Tribal NZ
ANZ 
Westpac Chopper Appeal 2011 Colenso BBDO/AIM Proximity Westpac 
Westpac Vision Launch Colenso BBDO/AIM Proximity Westpac 
What's My NumberDraftFCB Electricity Authority 

 

RSVP Craft finalists

CampaignEntrantNominee
AMP 'Do Your Thing' AMP Financial Services DNA 
Beautify Your City - A Rubbish Idea Colenso BBDO/AIM Proximity Heart of the City 
Cadbury Share the Joy DDB Group Rapp Tribal NZ
Cadbury New Zealand 
CanTeen Magnificent Memory Machine M&C Saatchi  
Department of Advertising Standards & Regulations Barnes, Catmur & Friends  
Do Something Extraordinary - NZ Police
M&C Saatchi  
EFFIE™ Awards – Making It Personal DraftFCB CAANZ 
Farmlands 'Party of the Year' justONE Farmlands Trading Society 
Impulse Saver
Colenso BBDO/AIM Proximity Westpac 
Mountain Dew Skate Pinball Colenso BBDO/AIM Proximity Frucor Beverages 
Neighbourhood Muck-in DraftFCB Genesis Energy 
New Zealand Notworth News M&C Saatchi  
PEDIGREE Adoption Drive: Doggelgänger Colenso BBDO/AIM Proximity MARS New Zealand 
Say No To Naff DraftFCB UNICEF NZ
Steinlager - We BelievDDB Group Rapp Tribal NZ
Lion 
Top to Bottom - Off Road AIM Proximity Toyota New Zealand 
Welcome the World - Giving a Sponsorship Back to New Zealand DDB Group Rapp Tribal NZ
ANZ
What's My Number DraftFCB Electricity Authority 
Win a Fence DraftFCB  Genesis 

 

Nexus finalists

Campaign NameEntrant Nominee
A Progressive Transformation - The Countdown StoryProgressive EnterprisesOgilvy
BNZ Health Check Propensity ModelBNZ
CRM: A New Way to Connect With Fuel CustomersLoyalty New ZealandZ Energy
Farmers Club - One Club in RealtimejustONEFarmers Trading Company
Farmers Club - The Three in One SolutionjustONEFarmers Trading Company
Localist - WhatsGoodAroundHere.co.nzM&C Saatchi
Ministry of Education "What Teacher Shortage?" Ogilvy
NZ Ministry of Education
NESCAFÉ Gold Sampling on FacebookSimplicity CRMNestlé New Zealand
PEDIGREE Adoption Drive: DoggelgängerColenso BBDO/AIM ProximityMARS New Zealand
Telecom Prepaid Behavioural Marketing Telecom New Zealand
Telecom: We're Changing the Way We Do Broadband Telecom New Zealand DDB Group Rapp Tribal NZ
The Advintage AdvantageJerichoAdvintage
Total Home Broadband Right Planning
DDB Group Rapp Tribal NZ
Telecom New Zealand
Uncluttering the Wallet - the Digital Evolution of Subcard justONE
Subway
Vodafone RightForYou Programme
Vodafone New Zealand
 

 

STUDENT MARKETER OF THE YEAR finalists

Entrants: Kate Cullinane, Raymond Tiong & Jess Woodward 
Campaign: Green Zones

Entrants: Lucy Morgan & Tabitha Coleman  
Campaign: Fast Pass 
 

 
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